Project Overview

SAA partnered with Brown & Riding, a prominent Insurance brokerage firm, to transform a Class A high rise suite in Downtown Los Angeles into a modern, art-forward workplace designed to bring employees back together. What had been a traditional office environment was reimagined as an open, hospitality-inspired space that maximizes skyline views, encourages collaboration, and reflects the firm’s creative identity. The result is a polished, inviting headquarters that elevates culture, supports productivity, and strengthens the employee experience.

Client

Brown & Riding

Location

Downtown Los Angeles, CA

Project Challenges

Creating a compelling first impression that authentically integrates the company’s art-driven identity and nationwide presence
Balancing openness and transparency with the need for privacy in offices and conference areas
Managing natural light and glare to maintain comfort and visibility while celebrating expansive city views

Key Moves

Designed a reception and conference zone anchored by a custom mural that visualizes Brown & Riding’s evolution and collaborative spirit
Applied graphic privacy film derived from the mural to maintain openness while supporting confidentiality
Positioned workstations and social spaces along the window line to amplify daylight, views, and everyday employee engagement

Outcome

SAA delivered a workplace that blends art, hospitality, and functionality to create a meaningful return-to-office experience. The open ceiling concept, strategic lighting, and curated gathering spaces work together to support collaboration and comfort while reinforcing Brown & Riding’s brand identity. The headquarters provides a modern, energizing environment that strengthens culture and delivers long-term value for the organization.