Project Overview

Outfront Media partnered with SAA to transform a series of former retail buildings into a unified creative campus that reflects their culture and supports both teamwork and client engagement. What had been a collection of disconnected spaces was reimagined as a cohesive workplace community that celebrates authenticity and the character of Hollywood. SAA created an environment that inspires collaboration, enhances daily operations and provides a memorable setting for hosting clients and showcasing the Outfront brand.

Client

Outfront Media

Location

Hollywood, CA

Project Challenges

Converting several former retail buildings with different layouts and histories into one cohesive workplace campus
Balancing creative expression with the functional needs of a high performing corporate environment
Integrating brand identity in a way that enhances the architecture without overwhelming its raw character

Key Moves

Unified the buildings through a consistent design framework that preserved red brick and bow truss structures while introducing a neutral, modern palette
Incorporated interior billboard elements and a Hollywood inspired installation to express brand identity in a bold yet contextual way
Connected meeting rooms, studio spaces, the café and VIP screening lounge directly to the courtyard to encourage indoor and outdoor collaboration and client interaction

Outcome

SAA delivered a dynamic creative campus that turns existing complexity into a clear, cohesive and brand expressive workplace. The transformed environment elevates daily operations, energizes team culture and strengthens Outfront Media’s ability to attract talent and host clients in an engaging setting. The project highlights the power of adaptive reuse and demonstrates how thoughtful design can turn disparate buildings into a unified asset that supports long term business success.